<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2312226862355587&amp;ev=PageView&amp;noscript=1">
The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Laurence Minsky

Laurence Minsky

About the Author

Laurence Minsky is an Associate Professor, School of Media Arts, Columbia College Chicago; a consultant focused on developing effective cross-channel marketing programs; a contributor to The Harvard Business Review; and co-author of The Activation Imperative: How to Build Brands and Business by Inspiring Action and Audio Branding: Using Sound to Build Your Brand, among other books.

The Intelligent Way to Prepare Your Sales Team for AI Adoption

Nov 21, 2017 10:44:51 AM - By Laurence Minsky

For any salesperson, Artificial Intelligence (AI) poses a dual, but opposing threat. First, it could take away from their focus on their assigned mission to ...

Read More
When Aiming To Be At The Top In Social Selling, Start At The Bottom

Mar 28, 2017 11:32:58 AM - By Laurence Minsky

In “How B2B Sales Can Benefit from Social Selling,” an article I wrote with Keith Quesenberry for the Harvard Business Review, we cited a LinkedIn survey that ...

Read More

Subscribe to Email Updates

New Call-to-action
New call-to-action

Follow Us

Latest Blog Posts

Upcoming Events

Next Webinar your way!

Well, we understand your excitement and promise to come back with another big event shortly.
Till then just stay in touch!

Posts by Topic

see all