The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated
for the modern sales organization.

Max Altschuler

Author: Max Altschuler

Max Altschuler is the founder and CEO of Sales Hacker, the leading community for the next generation of sales professionals. He’s the author of Hacking Sales: The Playbook for Building a High Velocity Sales Machine.

Sep 20, 2019 1:04 pm

Social Media for Sales vs. Social Selling: What’s the Difference? [Infographic]

For years, the above has been a recurring question that I’ve received from sales executives, business owners, and sales leaders. They often misunderstand the word ‘social’ in ‘social selling’ by connecting social media with what their children do on Facebook, Snapchat, and Instagram, instead of correlating ‘social’ as a mechanism to do two important things:

Sep 18, 2019 1:00 pm

You’re Buying People’s Knowledge, Not Just a Training System

I was recently on a call with a prospective customer working on a global project scope, and they asked me a question that made me stop and think.

Aug 30, 2019 1:00 pm

Train The Trainer: What Most Sales Enablement Strategies Are Missing

After seven years of working with 350-400 customers, it recently dawned on me that there’s a fundamental flaw in the sales training industry. For context, consultants like us typically go into market and provide sales leaders with basic training on how to be a coach of modern, digital sales skills. We then train the sellers … Continue reading “Train The Trainer: What Most Sales Enablement Strategies Are Missing”

Aug 12, 2019 1:00 pm

Digital Selling Framework: Strategy First, Execution Every Day

At Sales For Life, we’re huge proponents of strategy over execution. Here’s why. The number one problem sellers have with pipeline creation or business development is that they and their managers believe that doubling, tripling, or 10x-ing down on activity levels is the only way to increase pipeline. (That being said, there are many organizations where … Continue reading “Digital Selling Framework: Strategy First, Execution Every Day”

Aug 8, 2019 12:30 pm

HOW??? Fortune 50 Customer 3x’s Sales Pipeline in 90 days

We’ve been working with a Fortune 50 company over the last couple of years, and it’s been incredible to watch how they’ve incorporated modern, digital selling with traditional calls, email-based selling, and account-based marketing as part of the trifecta of success. This company is at the cutting edge of AI and machine learning, and has … Continue reading “HOW??? Fortune 50 Customer 3x’s Sales Pipeline in 90 days”

Jul 28, 2019 2:00 pm

Are You Building Pipeline in Squads or Pods?

Over the last couple of years, many of our customers have been asking us to identify the go-to-market strategy, and specific execution points, around selling in teams. Some companies call it squads, some companies call it pods – but ultimately Aristotle’s definition of synergy – which states that the whole is greater than the sum … Continue reading “Are You Building Pipeline in Squads or Pods?”

Jun 30, 2019 4:00 pm

Just-in-Time Coaching (Not Only Just-in-Time Learning)

When I was doing my Master’s degree in Australia, I quickly learned that an MBA program is different than an undergrad program because you learn most of the content from your peers and discussion. This is in contrast to doing an undergrad degree, which is centered more on asynchronous learning. In an undergrad program, you … Continue reading “Just-in-Time Coaching (Not Only Just-in-Time Learning)”

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