The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated
for the modern sales organization.

Max Altschuler

Author: Max Altschuler

Max Altschuler is the founder and CEO of Sales Hacker, the leading community for the next generation of sales professionals. He’s the author of Hacking Sales: The Playbook for Building a High Velocity Sales Machine.

Feb 18, 2020 8:00 am

CEO Summit: What 46 Different CEOs Wanted Their Sellers To Do

I was in Nelson, British Columbia recently for an extreme skiing trip in the Selkirk Mountains. I had the opportunity to live on top of Baldface Mountain for a week with 46 other CEOs, and it was incredible to listen to the pitfalls, challenges, best practices, and opportunities in each of their businesses.

Feb 11, 2020 12:25 pm

Starting The Year at Zero: You’re Behind. Now What?

I’ve been fielding a lot of questions and calls over the last few weeks – and there’s no question that every Chief Revenue Officer is panicked. Outside of their annual referring revenue (the billings they need to protect from the core), there’s always a gap, and they all have to start at zero every year … Continue reading “Starting The Year at Zero: You’re Behind. Now What?”

Feb 4, 2020 8:00 am

Management Crisis: Converting the Sales Manager Into a Coach

Lately, we keep hearing time and again from customers that frontline sales managers are falling down at a pace that is clearly a four-alarm fire! I back what people have been saying on podcasts and webinars I’ve engaged with about a management crisis, and agree with them. There’s no question that frontline sales managers – … Continue reading “Management Crisis: Converting the Sales Manager Into a Coach”

Jan 21, 2020 7:00 am

You Don’t Have A Prospecting Methodology. Now What?

We’ve just entered the 2020s, and for the last two months, we’ve been fielding calls from companies planning their 2020 kickoffs and sales training. As we dove into their existing sales processes and methodologies, we’ve found that many of these processes and methodologies have been acquired from third-party sales training companies like Sandler, Corporate Visions, … Continue reading “You Don’t Have A Prospecting Methodology. Now What?”

Jan 14, 2020 8:00 am

The 2020s: The Age of The IP (Intellectual Property) Influencer

At Sales For Life over the last couple of months, we’ve been analyzing our content marketing performance, and of course our content marketing spend. Looking back historically, only a few years ago in 2017, we had a $1 million per year spend in our marketing department, and for lead generation. Our content marketing was truly … Continue reading “The 2020s: The Age of The IP (Intellectual Property) Influencer”

Jan 7, 2020 8:00 am

Are You Scrambling for Prospecting Sales Plays as You’re Building Your FY 2020 Plans?

I was on a call with a couple of customers recently, and the reality is fiscal year (“FY”) 2020 planning is starting to hit them square in the face! They’re realizing that with under a month to go until the new year, the pipeline that they’ve been creating for months or even years will be … Continue reading “Are You Scrambling for Prospecting Sales Plays as You’re Building Your FY 2020 Plans?”

Dec 31, 2019 9:00 am

Welcome to 2020: Content Marketing as You Know It is Dead

When I started as partner at Sales For Life in 2012, I’ll be honest – I didn’t know much about content marketing. I came from the traditional sales world (translation: cold calling), and had just started experimenting with social selling via LinkedIn and Twitter. In short, the idea of content creation was pretty foreign to … Continue reading “Welcome to 2020: Content Marketing as You Know It is Dead”

Dec 17, 2019 9:00 am

Where Sales Methodologies Fall Down: Prospecting

Over the last few years, I’ve been taking note of all the global sales methodologies in the world, whether value-driven, customer-centric driven, or challenge-driven, and we’ve integrated them all inside our Social Selling Mastery program. However, in my observations, I noticed an alarming—but also incredible—opportunity. Virtually all major sales methodologies created since the 1960s have … Continue reading “Where Sales Methodologies Fall Down: Prospecting”

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