World-class organizations who look to remain competitive in today’s digitally-driven business world share one thing in common. They made sales and marketing alignment a key priority because together they become a revenue generating machine. But how do you close the gap between these two departments and adapt your existing sales practices?

These companies are reaping the benefits of a successful sales enablement program. This function works across traditional organizational boundaries and improves success rates for sales and marketing. Fortune 500 companies that report a strong sales enablement program also witness 15.3% growth.

Check out the infographic by DK New Media and TinderBox on how businesses can close the gap between sales and marketing through sales enablement.

Bridging The Gap Between Sales and Marketing

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Dave Howe

Author: Dave Howe

Dave is a gifted salesman with a passion for training. Having started from humble roots as a doorknocker in Australia, Dave quickly excelled over his decade long sales and marketing career to hold several VP and Director level positions. Prior to joining the Sales for Life team, Dave was involved with start-ups; building and training their sales teams from the ground up.

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