For more Social Selling content, subscribe to our blog: Training is crucial for developing new skills and capabilities, this is especially true for Social Selling. As buyers are becoming more proficient online doing their research, your sales team needs to truly understand the importance of social media and as an organization make it a mandatory goal to develop these skills. But should you buy or build a Social Selling program? Over the last 18 months, enterprise organizations have been debating this exact question, whether it’s better to purchase a Social Selling program, or build one from scratch internally. Let’s look at the facts, and the pros and cons of both options.

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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Mar 1, 2018 2:45 pm
Jamie Shanks: The Executive Guide to Social Selling Success This presentation is the roadmap for executive buy-in and strategy to execute a successful Social Selling program. The goal of this session is to allow triple alignment between sales enablement, marketing, and sales operations. Follow these steps and you will be able to implement a Social Selling program that drives long-lasting revenue.