For more Social Selling content, subscribe to our blog: http://www.salesforlife.com/blogs Training is crucial for developing new skills and capabilities, this is especially true for Social Selling. As buyers are becoming more proficient online doing their research, your sales team needs to truly understand the importance of social media and as an organization make it a mandatory goal to develop these skills. But should you buy or build a Social Selling program? Over the last 18 months, enterprise organizations have been debating this exact question, whether it’s better to purchase a Social Selling program, or build one from scratch internally. Let’s look at the facts, and the pros and cons of both options.