Lately, sales leaders have been asking me how to overcome social selling objections from EMEA leadership teams. There’s no question that there’s a tremendous growth opportunity for social selling, or modern digital prospecting in EMEA because of the General Data Protection Regulation (GDPR) – a relatively new European privacy law, which has dramatically restricted the ability of companies to market to net new prospects in Europe. It creates an opt-in scenario where if a prospect isn’t already doing
business with you and in your database, you can’t market to them – completely limiting email and calling campaigns.
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