The facts don’t lie: companies with great alignment between Marketing and Sales deliver better results. According to Aberdeen, 99% of their sales teams reach their quota vs. 46% for laggard companies; and these businesses ultimately see an average 13.1% increase in year-over-year revenue vs. a 0.5% decline for laggard companies.
But what does it take to close the gap between Marketing and Sales teams? Where do we start? Why is this also key for successful Social Selling?
In this eBook, Social Selling evangelist Jill Rowley, will help you understand:
- The key elements required to effectively align Sales & Marketing teams
- How Sales Enablement has evolved to become the glue between Marketing & Sales
- The role of Marketing in helping sales teams connect with buyers
- What skills are needed for Sales to reach buyers earlier in their process