It's no secret that for sales professionals to be productive, they must be viewed as credible, knowledgable and domain experts. This is why 74% of buyers choose the sales rep that was first to add value and insight. But how do sales professionals become more productive and build more pipeline? Well, content plays a significant role yet many companies see this as a challenge.
Check out the infographic below by Forbes Insight and Brainshark where they surveyed 216 executives to learn more about what leading companies do to address their sales productivity problems including content.