One desire of every marketer is to get content into the hands of their sales professionals (in fact, all employees!). Enabling employees to share content seems to be an elusive goal that many still can’t attain. After all, if employees share content across their social networks, it can help evangelize the company vision and brand so much more effectively than native marketing product pitches.
Employee advocacy is an extremely hot space for many organizations as it brings to life an unfulfilled promise. Many software platforms are entering this space demonstrating that the market clearly has an appetite for more choice.
Similar to other tools such as PostBeyond, GaggleAMP helps companies achieve these goals in an effective way. Both tools are leading employee engagement solutions that let marketing teams amplify their online message through their employees' network, including sharing activities, online reviews, voting and more. They help bridge the gap between sales and marketing departments, especially when corporate sharing regulations are involved.
I had a chance to meet with Jason Nochlin, Co-Founder and Head of Product Development at GaggleAMP. Check out this video to see a demo of the platform. If you're interested, feel free to start a free trial here.
The Social Network – The Final Frontier?
It takes marketers a long time to create content. Blogs can take upwards of 4-6 hours at times, white-papers and eBooks can range from 30-50 hours. How about webinars? And the list goes on.
For this reason, it’s important to get this great content out there in the market. Every piece of content represents an opportunity to educate and engage potential buyers.
The social networks of employees are an untapped opportunity for marketers. Being able to convince sales professionals and employees to share content hasn’t been easy. There’s always been worries about marketing content being too pushy, aggressive, product-focused, etc.
In addition, providing information in an easy-to-use format hasn’t been easy before either. This is where tools like PostBeyond and GaggleAMP help.
What are your thoughts on social employee advocacy platforms? Can they help your business? You can tweet me @AmarSheth.