One of the best ways to improve your job as a content marketer is to develop better work habits.
Fortunately, a handful of publications out there have asked around for some of the best habits of highly effective content marketers.
I’ve rounded them up for you below. Enjoy!
“The habit that makes me most effective is watching how a ton of content in our space performs (via social media, feeds, blogs, and email) and seeing what works and what doesn’t. That’s a powerful process because it trains me to spot patterns in what resonates vs. doesn’t, and it helps me be a better creator and amplifier.” — Rand Fishkin, Moz
10 Habits of Highly Effective B2B Content Marketers [Content Marketing Institute]
“More than ever before, you must create connections, nurture relationships, and perpetuate a dialogue with your audience, prospects, and customers. And you must do this while telling a compelling story and keeping tabs on what is and isn’t working from a business perspective.
As a result, the ideal portrait of today’s content marketer is someone with a diverse skill set who has developed a few key habits for success.” — Hana Abaza, Uberflip
What’s the #1 Habit of Highly Successful Marketing Campaigns? [Cornerstone Content]
“Write well. Unfortunately, writing well is hard. Fortunately, with practice and over time, it gets easier. And no, writing well doesn’t mean writing fancy.” — Bill Harper, Immortology
5 Habits of Highly Effective Content Marketers [Aberdeen Group]
“Companies that have well-defined content management processes outperform those that don’t in several key areas: average website conversion is nearly twice that of other firms (5.9% vs. 3.8%), and average click-through rates are 30% higher than other companies (4.5% vs. 3.4%).”
The 7 Habits of Highly Effective Content Marketers [Mahlab Media]
“Track ROI. 47% (only 47%) of companies who rated their content marketing as highly effective said they were successful at tracking ROI, while a paltry 9% of companies who said their content marketing was not very effective at all said they tracked the ROI.” — Martin Wanless
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