Trust is earned. And with so much sketchy content out there nowadays, you really have to give your audience a reason to trust you.
How do you do that? By producing credible content.
This week’s #ContentRoundup aims to help you improve your content’s credibility.
When you create mediocre content, you get mediocre results. Follow this Convince & Convert post‘s guidelines (intelligently sorted under Form & Function, Tech Specs, and Value & Relevance) as a checklist for ensuring every piece of your content is credible.
Only 33% of people trust branded content, which means the majority of people reading your content simply don’t trust you. Improve your credibility with these scientifically proven tips from Spin Sucks.
The fascination of the “spike of today” has put pressure on many marketers to write the Best. Headlines. Ever. However, clickbait headlines might end up hurting more than helping your content’s cred. Read more about it on SocialTimes.
“The human brain responds to the descriptive power of stories in deeply affecting ways.” The net effect of storytelling is trust, but not just any story will do. Learn more about building credibility through storytelling from KISSmetrics.
This post is tailored toward report writing, but the general concepts can be applied to writing in general. If you want to establish an authoritative voice, you need to ditch the wishy-washy writing. Learn how on Moz.