Trust is earned. And with so much sketchy content out there nowadays, you really have to give your audience a reason to trust you.

How do you do that? By producing credible content.

This week’s #ContentRoundup aims to help you improve your content’s credibility.

How to Clean Up Your Content for More Credibility

When you create mediocre content, you get mediocre results. Follow this Convince & Convert post‘s guidelines (intelligently sorted under Form & Function, Tech Specs, and Value & Relevance) as a checklist for ensuring every piece of your content is credible.

Content Credibility: Increase Yours with Science

Only 33% of people trust branded content, which means the majority of people reading your content simply don’t trust you. Improve your credibility with these scientifically proven tips from Spin Sucks.

Do Clickbait Headlines Undermine the Credibility of Content and Experts?

The fascination of the “spike of today” has put pressure on many marketers to write the Best. Headlines. Ever. However, clickbait headlines might end up hurting more than helping your content’s cred. Read more about it on SocialTimes.

How to Create an Authentic Brand Story that Actually Improves Trust

“The human brain responds to the descriptive power of stories in deeply affecting ways.” The net effect of storytelling is trust, but not just any story will do. Learn more about building credibility through storytelling from KISSmetrics.

Death to Wishy-Washy Reports: Simple Edits to Put the Authority Back In Your Writing

This post is tailored toward report writing, but the general concepts can be applied to writing in general. If you want to establish an authoritative voice, you need to ditch the wishy-washy writing. Learn how on Moz.

Fuel your content with data. Learn how in our eBook on data-driven marketing.

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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