Whether you’re a seasoned content marketer or just starting out, chances are you’ve felt a bit hesitant about publishing your work at some point. After all, the Internet is full of trolls and sharks and chimeras and all kinds of scary things, and publishing your work makes you all the more vulnerable to them.
Worse yet is the possibility of failure—what if the piece of content you poured your heart and soul into doesn’t work? What if, after all of your hard work, you’re simply lowering a goat into a velociraptor pit?
At the end of the day, you’ll only really know what works if you hit “Publish”. This week’s #ContentRoundup aims to help you get over your fear of doing exactly that.
Jeff Goins offers some great tips for learning to let go of your publishing fears and trusting in your creativity: “It’s a difficult, convoluted mess, this creative life, but it’s ours and ours alone. We can either embrace it or not. We can submit to the process and learn to trust it. Or we can keep questioning ourselves, slowly going crazy.”
Hit Publish is but one of Copyblogger’s amazing Rainmaker.fm podcasts. In this episode, host Pamela Wilson shares an inspiring personal story about compassion and fear, and how these feelings apply to publishing content.
I don’t know about you, but I’ve certainly experienced just about every fear listed in this post. Even if they don’t apply to you, chances are you have a team member who could offer some great insight for a piece of content, but isn’t a confident writer. Pass it along to them!
What’s the worst that could happen after you get your content out there? Fortunately, Kapost screwed up and lived to tell the tale.
Understanding why your strategy might not work might help you actually achieve the results you want. Who better to explain how to set yourself up for success than Rand Fishkin? Check out this awesome SlideShare.