Every content team operates a little differently. In the end, however, we all have similar goals: to create the best possible content for our audience and generate leads!
This week’s #ContentRoundup offers some pro tips for creating and working with a rockstar content marketing team.
Jason Miller of LinkedIn is a massive rock and roll fan and a content marketing rockstar himself. In this post, he explains why every great marketing team is like KISS (beyond wanting to rock and roll all night and party every day).
“We is better than me… in order to scale and grow in a meaningful way, content from our company has to come from our company—not just one or two people.” To do content marketing well, you need a full company buy-in. Learn more from Lee Odden.
Any member of any content team knows the struggle of managing freelance writers is real. Good thing HubSpot addresses our shared pain point in this blog post.
According to a recent study on GrowthHackers.com, marketers aren’t sharing enough wins and learnings to foster a greater organizational interest and investment in growth. Read more about the importance of sharing and teamwork on KISSmetrics.
For those about to rock a one man content show, I salute you. Check out these productivity tips from Mark Walker on Entrepreneur.