This week’s #ContentRoundup is all about creating compelling content that actually converts. 

Enjoy!

How Organizations are Leveraging Content Across the Buyer Journey

Content begins with marketing — generating awareness, engagement, and leads — but it also feeds into sales enablement and customer success, fueling your entire organization and propelling your end users throughout the entire buyer journey. Read more on the Oracle Marketing Blog
 

How to Keep the Creative Content Spark Alive

If you don’t want your content to sound stale, it’s important to think outside of the box. It’s also important to create a system that helps you stay fresh and generate original perspectives most days of the week, if not every single day. Learn how from Convince and Convert

How to Write Compelling Copy: 7 Tips for Writing Content That Converts

Copy is writing that sells, so by definition, it has to be compelling. Uncover seven tips design to help you craft more compelling copy that’ll drive your readers into action from Hubspot

How to Increase Conversions at Each Stage of the Customer Journey

Visitors interact with your brand six to eight times on average before they become customers, according to several studies. You can’t turn visitors into buyers the first time they find you. Meet your prospects where they are in the journey – read more on Content Marketing Institute.

Creating Catchy Blog Content – 10 Rules of Engagement

Blog writing is a unique form. And, like any form of writing, it takes lots of practice. It takes creativity, too, as you create headlines, tell stories, and solve reader problems. If you love to write, you can master the skill set. Check out these 10 tips as your starting point from Business 2 Community

Once you’ve got your content converting, it’s time to get your visuals converting, too! Check out these 3 Steps to Creating Visual Content That Actually Converts.

 

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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