While long-form pieces of content are vital to any content strategy, let’s face it – people just don’t have time to digest full turkey-sized pieces of content all day, every day.

This week’s #ContentRoundup has some great tips for diversifying your content mix with micro-content. Ant-Man would approve.

What Google’s ‘Micro-Moments’ Mean for Content Marketers

Google defines a “micro-moment” as a moment “when people reflexively turn to a device”. I don’t know about you, but I have at least 48 micro-moments per day. This means that content marketers need to focus more than ever on creating a responsive content experience – read more about it on Influence & Co.

Don’t Bust Your Readers’ Guts – Create Snackable Content

Long-form content is still important for SEO/quality purposes; however, you don’t want to bust your readers’ guts with a huge meal every time. Break up your longer content into bite-sized pieces to appetize your audience – read more about it from Crezeo.

Your Guide to Micro-Content: Overview and Benefits

Now that you know why you need micro-content, it’s time to start gathering the tools and resources you need to create it. Start with this guide from SEMrush.

Snackable Content: The Key to Engagement

Marketers can learn from the food industry by offering a snack pack – yes, even B2B marketers. MarketingProfs offers some great tips.

The Ideal Copy Length (Infographic)

Snackable content has plenty of benefits, but it doesn’t mean you should move forward making everything micro-sized. The ideal length depends on what you’re trying to communicate. Check out this great infographic from KISSmetrics.

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Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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