While long-form pieces of content are vital to any content strategy, let’s face it – people just don’t have time to digest full turkey-sized pieces of content all day, every day.
This week’s #ContentRoundup has some great tips for diversifying your content mix with micro-content. Ant-Man would approve.
Google defines a “micro-moment” as a moment “when people reflexively turn to a device”. I don’t know about you, but I have at least 48 micro-moments per day. This means that content marketers need to focus more than ever on creating a responsive content experience – read more about it on Influence & Co.
Long-form content is still important for SEO/quality purposes; however, you don’t want to bust your readers’ guts with a huge meal every time. Break up your longer content into bite-sized pieces to appetize your audience – read more about it from Crezeo.
Now that you know why you need micro-content, it’s time to start gathering the tools and resources you need to create it. Start with this guide from SEMrush.
Marketers can learn from the food industry by offering a snack pack – yes, even B2B marketers. MarketingProfs offers some great tips.
Snackable content has plenty of benefits, but it doesn’t mean you should move forward making everything micro-sized. The ideal length depends on what you’re trying to communicate. Check out this great infographic from KISSmetrics.