Whether you’re new to marketing automation or a seasoned user, there are probably a few tricks you can learn from other marketing automation users—in fact, that’s part of the reason why we’re hosting our Marketing Automation Hacks webinar series next week!

This week’s #ContentRoundup includes some marketing automation news, tips, tricks and hacks.

The Rise of Marketing Automation [Infographic]

An estimated 142,000 businesses are now using marketing automation software—we’re clearly experiencing a marketing automation revolution. This infographic from MarketingProfs outlines how this came to be.

Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business

If you’re looking for an answer to the question, “What features are included in a marketing automation platform, and how can they help my business?”, look no further than this post from Marketo! A great beginner/back-to-basics read.

HubSpot Hack: How to Mine Deeper Data Insights With Marketing Actions

The problem with data is that it tells you “what” and not “why”. But for a talented marketer, documenting the “why” variable is still a problem. This savvy post tells you how you can start documenting your “why’s” using HubSpot’s Marketing Actions tool.

The Future of Marketing Automation

A peek into the future of marketing automation? Yes, please. Check it out in this article from TechCrunch.

Why Marketing Automation Isn’t Enough

Okay, so I’m cheating a bit with this one because it was written by our amazing VP of Marketing, Hana Abaza. But she brings up some great points about why marketing automation isn’t a silver bullet solution to your marketing problems. Find out why on Unbounce’s blog.

We’ve teamed up with HubSpot, Pardot, Marketo, Eloqua, Act-On and MailChimp for our upcoming Marketing Automation Hacks webinar series! Learn how to better leverage your marketing automation platform—sign up here.

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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