Content optimization is the marketer’s version of the song that never ends. Yes, it goes on and on, my friends.

Content optimization is an imperative part of your content strategy. Sticking your content out there then crossing your fingers and hoping for the best will get you nowhere—you need to optimize to get the best possible results.

Since you’re always optimizing, this week’s #ContentRoundup offers a few pro optimization tips.

3 Dead Simple Ways to Optimize Your Content

This great post from CoSchedule offers some great tips for optimizing your content to get more traffic, shares, and leads. The best takeaway: Ensure there’s time for optimization in your content process. If you don’t make an effort to do it, it won’t happen.

How to Use Google Analytics to Optimize Your Content

Data-driven optimization is the best kind of optimization. These simple GA tips will help you get a few optimization tips that actually work. Read up on Boom Social.

Your 16-Point Content Publishing Checklist

If you don’t have an Excel sheet/Trello board/sticky note or some sort of checklist “system” that guides your content creation process, you should. This list from Convince & Convert is a great place to start.

4 Ideas for Content Optimization (Other Than Keywords)

Content optimization does NOT equal keyword optimization. Besides, in the modern era of SEO, keyword stuffing isn’t a thing. Learn some other great optimization tips in this post from The Social Marketers.

The Blogging Tactic No One is Talking About: Optimizing the Past

This is one of the best optimization posts I’ve read in a while (well done, HubSpot!). Your old content can be leveraged to help you get more out of your content marketing—all it needs is a little strategic optimization. Here’s how.

Learn more data-driven tips to take your content marketing to the next level. Read our free eBook on data-driven marketing today.

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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