A picture’s worth a thousand words, so that means *does the math* a video’s worth a million!
This week’s #ContentRoundup is all about leveraging video as the powerful addition to your content mix it was supposed to be. Here’s how to do video and do it well.
“75% of business executives watch work-related videos at least weekly” and other interesting stats can be found in this infographic from HubSpot. Just in case you still needed some convincing on the value of video.
What scares many marketers away from video is the time and money you need to invest to make a good one. But it’s possible to be scrappy and successful with your video production, as this post from Vidyard explains.
Whether you like to watch your favorite shows with or without captions, enabling CC makes your videos more accessible, thus earning them a larger audience. Check out this post from Wistia for more.
As with all content, it doesn’t matter if you create a great video if no one sees it. The good thing is that there so many great channels for video distribution out there. Make sure yours gets the audience it deserves by following this distribution checklist from Vidyard.
Video is one of the most measurable members of your content mix. Beyond mere views, you can track attention and analyze drop-off points to improve the results of your next video. This post from Content Marketing Institute will teach you how.