Content Fuels Growth

The numbers 74 and 26 should be engraved in everyone’s mind.

Why? Because 74 is the percentage of executive buyers who say they give their business to the company that created the buying vision. In other words, the company that inspired them to see the need to change and do something different. The number 26 is the percentage of buyers that say they give their business in a fair and square bake-off.

The big opportunity is for the company who can be a part of the 74%, creating a buying vision and inspiring somebody to create change and do something different.

“The cost of staying the same is actually greater than the cost to change.” (Click to Tweet)

“When you design your messages you’ve got to beat up, destroy and disrupt this thing called the status quo bias.”  (Click to Tweet)

In our first Digital Growth Conference video, Tim Riesterer of Corporate Visions dives deep into creating insights that incite, not just excite. He speaks about why customers stay in the status quo and how you can create messaging and content to shift them to change.


Daniel Ku

Author: Daniel Ku

Daniel is focused on creating content that inspires conversations within the digital space. With his knowledge of marketing, design, and innovation, he’s passionate about exploring the possibilities of storytelling.

Leave a Reply

Login First!

Related Blogs

Mar 12, 2018 1:00 pm
Why Digital Transformation Always Requires A Top-Down Strategy

With so much literature and data supporting the need for digital transformation, it might seem like all modern companies are making the leap. Nothing could be further from the truth. Only 3 percent of CEOs say they’ve successfully completed digital transformations. Why? They might be standing in their own way.

Mar 8, 2018 2:00 pm
How To Use WhatsApp As Your Vehicle For Sharing Insights With Buyers

If you have a global sales force, at some point, you’ll encounter WhatsApp in your sales conversations. It’s absolutely the #1 communication platform in markets like Europe, Africa, The Middle East and Asia. 

Feb 20, 2018 2:00 pm
What’s a CEO’s Role in Digital Transformation?

With a mecca of digital and social selling tools available to modern sales organizations, many companies are in the midst of a digital transformation. They’re leveraging the power of technology by building a sales and marketing tech stack that empowers efficiencies and drives smarter (and increased) sales.