The numbers 74 and 26 should be engraved in everyone’s mind.
Why? Because 74 is the percentage of executive buyers who say they give their business to the company that created the buying vision. In other words, the company that inspired them to see the need to change and do something different. The number 26 is the percentage of buyers that say they give their business in a fair and square bake-off.
The big opportunity is for the company who can be a part of the 74%, creating a buying vision and inspiring somebody to create change and do something different.
“The cost of staying the same is actually greater than the cost to change.” (Click to Tweet)
“When you design your messages you’ve got to beat up, destroy and disrupt this thing called the status quo bias.” (Click to Tweet)
In our first Digital Growth Conference video, Tim Riesterer of Corporate Visions dives deep into creating insights that incite, not just excite. He speaks about why customers stay in the status quo and how you can create messaging and content to shift them to change.