“The customer is far more disruptive than anything technology can do to our business than we’ve ever seen before.”
Regardless of what has worked in the past, the unintended consequences of both technology advancement and buyer behavior is wreaking havoc on sales organizations. Whether you have a small sales force or a highly complex go to market strategy, there is no avoiding the reality that how we sell has forever changed.
Salesforce’s very own Growth and Innovation Evangelist Tiffani Bova spoke at the Digital Growth Conference 2016 about challenging conventional thinking, pushing sales to a more customer-driven mindset and away from an internal productivity and performance based management style. Watch as she outlines what she thinks the modern sales force will look like in the future.