The laundry list of content-related activities is never-ending. Marketing needs to create it, distribute it, promote it, syndicate it, and get sales to leverage it. You need to decide whether to put paid advertising behind it, how best to repurpose it, and how it maps to the buyer journey. There are a lot of considerations. But truth be told, optimizing your content experience should be one of them. See why below:

Now that you understand the importance of content experience, find out who’s job managing the content experience really is. Download the Who Owns the Content Experience ebook here.

 

 

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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