Social Selling Lesson

SlideShare has emerged as the “quiet giant” of marketing. The combination of short nuggets of wisdom alongside motivational images draws 60 million visitors every month. For example, Fast Company blogger David Brier turned his insights on branding into 70,000 views in less than two weeks. That’s a lot of potential customers.

SlideShare matters most with the prospects who matter most, as well. A report from comScore found that business executives are five times more likely to go to SlideShare over any other social network. It’s where they go for inspiration, information and resolutions.

There’s one more great reason to go to They make a perfect channel for repurposing content like tweets, webinars, blogs, videos, infographics and just random thoughts. Reaching a wider distribution without having to generate new content is a more productive way to identify new prospects. Consider learning how to excel at selling from Social Selling experts along the way as just an added bonus.

Anyone who doesn’t already carve out some of his or her weekly sales time for education via SlideShare should correct that error immediately. In the meantime, here are some of the most powerful ideas for better Social Selling directly from a few of the biggest names in the game.

Jill Rowley’s “Social Selling Keynote for Symantec”

1. “Eight-two percent of people online can be reached through social networks.” (

2. “Read what your buyers are reading and share that content across your social networks.”

Bob Moody and Amy Miller’s “5 Ways to Close More Business with Social Selling”

3. “LinkedIn’s Social Selling Index is a first-of-its-kind measure that ranks company utilization of LinkedIn as a social selling tool.” Built for companies with over 100 employees and more than 10 sales reps.

Danielle Herzberg’s “How Twitter Can Solve 3 Major Sales Challenges #SocialSelling”

4. “By showing them subtle support through a retweet, or engaging them in conversation that has nothing to do with your agenda, you show them that you have their interests, challenges, and needs in mind.”

5. “If a question is asked about how you compare to a competitor, that’s a huge opportunity to be the first one to respond.”

Koka Sexton’s “Professional Branding Tips”

6. “Use your status updates to promote your network and your company with press releases, industry news, blogs and relevant content.”

7. “Proficiency in social media is a differentiator now, but will soon be a qualifier.”

Salesforce’s “The Dos & Don’ts of Social Selling”

8. “Don’t wing it! Jumping into social selling without a plan can handicap your efforts from the start. Without defined goals and metrics for success, it is difficult to measure your progress and accurately adjust your strategy to obtain better results.”

Inside View’s “Getting a Competitive Advantage through Social Selling”

9. “Social media has become massively more important because customers have stopped listening to vendors and analyst/reviewers. Think about that. Most of your marketing and analyst relations and press relations are being trumped by customers talking to customers.”

LinkedIn Sales Solutions’ “50 Successful People Share the Best Advice They Ever Received”

10. “A fool with a plan can outsmart a genius any day.” – T. Boone Pickens, Founder and CEO of BP Capital.

11. “Focus on being interested, not interesting.” Bethany McLean, Editor of Fortune Magazine.

Jose Sanchez

Author: Jose Sanchez

Jose focuses on creating incredible content and a unique experience for Sales for Life’s audience. He is a seasoned professional with 10 years of work in B2B marketing and cross-platform content with a design edge.

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