Content isn’t just for marketers. Sure, they create the content, but salespeople can use it to reclaim some of their selling power and attract buyers early on — after all, 3 out of 4 buyers select the sales professional who was first to add value and insight to their journey.
What type of content should your salesforce be sharing to entice buyers? How can your team position themselves as thought leaders, coaches and partners in the market? We gathered the latest insights from Salesforce, SiriusDecisions and our own content audits to find out. The results are listed below. Enjoy.