Content isn’t just for marketers. Sure, they create the content, but salespeople can use it to reclaim some of their selling power and attract buyers early on — after all, 3 out of 4 buyers select the sales professional who was first to add value and insight to their journey.

What type of content should your salesforce be sharing to entice buyers? How can your team position themselves as thought leaders, coaches and partners in the market? We gathered the latest insights from Salesforce, SiriusDecisions and our own content audits to find out. The results are listed below. Enjoy.

Sales Content

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Julia Manoukian

Author: Julia Manoukian

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.

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