There is an abundance of technology out there for sales and marketing teams to build a competitive strategy. But how do these tools integrate with one another? How to get executive buy-in to support implementation? In this session, Sales for Life’s, Brian Lipp and Datanyze’s Director of Marketing, Sam Laber for this 30-minute session that discusses the data, tools and processes you need to create a competitive program.
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Author: Jamie Shanks
Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.
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