The buying journey is no longer a linear path. Instead there are curves, turns and twists that make buying – and selling – more complicated than ever before.
74% of today’s B2B buyers conduct more than half of their research online before even engaging with vendors, according to Forrester. So when the buyer and sales rep finally do meet, sellers have to ace every interaction. With content, sales professionals can have more meaningful conversations with prospects by providing them with the key information they need at every step of the way.
In this webinar recording, Sales for Life and Showpad join forces to discuss how your sales organization can tackle a tough buyer journey using content from discovery to decision.
Watch this webinar and you’ll learn how to:
- Empower your sales reps with the right content, at the right moment, for each potential customer
- Differentiate from the competition by giving your customers a memorable buying experience
- Better align your sales and marketing teams behind creating and using content your buyers will love