The video below describes the perfect way to start new conversations via LinkedIn; an overview on how to leverage one of its most powerful features: LinkedIn Alumni.
How does it work?
Have you ever heard of the “Sphere of Influence”? It’s a simple process of identifying buyers that are most likely to want to engage with you, based on a shared experience. Your personal Sphere of Influence included people that went to your University or College. You shared the same bars, libraries, restaurants, and rituals. This shared experience is the same reason why travelers from a country all migrate to find other travelers from their same country, because they can relate to one another.
How can it be applied to sales?
In the LinkedIn Alumni feature, you can search for second degree connections that attended your school, within the companies you want, and in the job functions you seek. Once you’ve developed your ideal list, you can identify people in your first degree connections that would be ideal to INTRODUCE you to these people.
1. You have a shared life experience with that second degree connection
2. You have a shared TRUST factor with the Introducer, your shared first degree connection
This is one of the fastest ways to open a difficult door in an organization.