<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2312226862355587&amp;ev=PageView&amp;noscript=1">
The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

From Priming The Pipeline To Lifetime Customer Relationships [Video]

Posted by Sales for Life on May 5, 2016 3:04:52 PM

Share

Lifetime Customer

Winning buyers in today's information-rich digital world requires marketing and sales to better understand customer needs and how they buy. But exceptional results are rare as teams still quarrel over each other's role in revenue production.

Key Stats
  • 74% of business buyers say buying from a website is more convenient

  • 68% want vendors who “understand my business, my problems – and help me solve them”

  • 87% of B2B marketers say creating engaging content is a major challenge while only 14% say their content marketing is very effective at delivering business value

Laura Ramos, VP and Principal Analyst of Forrester shows why automation has had little impact on calming these rivalries and argues for a new sales and marketing charter, one focused on the customer lifecycle to better win, retain and grow accounts. 

 

To download Laura Ramos' slides, click below. 

laura Ramos

 

 

New Call-to-action

Subscribe to Email Updates

New Call-to-action
New call-to-action

Follow Us

Latest Blog Posts

Upcoming Events

Next Webinar your way!

Well, we understand your excitement and promise to come back with another big event shortly.
Till then just stay in touch!

Posts by Topic

see all