Blog Pic

In a previous blog Sharing Isn’t Caring we covered the necessity for sales people to create their own content – releasing their thoughts and views into the business universe. This simple act will set you apart from your peers and allow you to connect with buyers in a way that is both meaningful and conversational. Buyers would rather talk to you once they know your views and you’ve established some level of knowledge about a particular subject matter. Let’s face it, doing this over a cold call or blind e-mail isn’t quite the same and just can’t compare.

Listen up sales professionals; here are some practical tips on how you can start creating your own content.

Write a Blog

It’s such a great medium to express your thoughts. Now, I know some of your companies may not allow sales reps to write blogs on the corporate site, but have you considered starting your own?

Free Blogging Resources

There are a myriad of free blogging platforms out there, like:

WordPress On HootSuite Blog

Build your Own Customized Blog

Something to consider: do you plan on taking your own personal brand as a sales professional with you if you ever leave your company? Chances are you’ve answered “yes”. Then have you considered building a legacy and digital trail of your thoughts? A custom blog can allow you to do just that.

Register Your Own Domain

By custom blog I mean having your own domain name. It’s really easy. Head over to www.namecheap.com (sorry, GoDaddy fans) and register your own domain name. It costs about $10/year and if you search on Google, you’ll find promo codes like this all the time. Try and get a .com domain – they’re just more well-known and more memorable.

NameCheapPic

Pick a Look & Feel @ ThemeForest

Remember, if you choose WordPress as your blogging platform, you’ll be able to integrate that into Hootsuite easily. Next, see if you like any blog themes at WordPress. If not, try a website like Theme Forest to buy a ready-made blogging theme for $10-$40.

Them eForest Example

Find a Web Developer @ oDesk

Once you’ve done this, you can easily find a website developer to set up the whole blog for you at a site like www.oDesk.com or www.Freelancer.com. You have many different filters to choose from to fit your requirements. But without getting too complicated, you can set up your own blog for about $100 (or less).

oDeskExample

Real Life Example

Check out this great blog by Ben LaFlamme. Ben is an Account Executive @ Element Fleet Management and he’s taking his brand seriously. He’s set up a blog where he publishes his own thoughts on his industry. Talk about a great way to get noticed. Ben’s goal is to be able to demonstrate to his future buyers that he has a firm grasp of issues in his industry. Ben registered a domain name and found an offshore contractor to build his blog for around $100.

How many Account Executives in the Fleet Management space are doing what Ben is doing? Chances are, zero. Ben has instantly created a way to differentiate himself by making it easier to stand out in a sea of noise.

Ben now has tangible assets to share – these vignettes can be shared with future buyers to demonstrate expertise/knowledge, awareness, and more.

Ben Blog Example

The Bottom Line

Remember, your brand will live with you for the rest of your professional life. It’s important you have a medium to express your thoughts that’s independent of your company yet inclusive of your professional efforts.

This is a simple way that social selling can help set you apart from your competitors. And more importantly, it allows your buyers to see that you’re capable and have a grasp over the inner workings of your industry.

Need some help in getting a blog started or in discussing social selling? Feel free to contact me to get your questions answered. Remember, social selling isn’t difficult, it’s just different.

To learn more about Social Selling check out 10 Steps to Becoming a Social Selling Machine or 9 Steps to a Winning LinkedIn Profile for Sales Professionals. For tips, tricks and more rants, we could always set-up a time to chat using my below schedule …

Amar Sheth

CTA

So what are you waiting for? Download the below guides .

9 Step Thumb10 Step Book

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Leave a Reply

Login First!

Related Blogs

Jan 14, 2020 8:00 am
The 2020s: The Age of The IP (Intellectual Property) Influencer

At Sales For Life over the last couple of months, we’ve been analyzing our content marketing performance, and of course our content marketing spend. Looking back historically, only a few years ago in 2017, we had a $1 million per year spend in our marketing department, and for lead generation. Our content marketing was truly … Continue reading “The 2020s: The Age of The IP (Intellectual Property) Influencer”

Dec 31, 2019 9:00 am
Welcome to 2020: Content Marketing as You Know It is Dead

When I started as partner at Sales For Life in 2012, I’ll be honest – I didn’t know much about content marketing. I came from the traditional sales world (translation: cold calling), and had just started experimenting with social selling via LinkedIn and Twitter. In short, the idea of content creation was pretty foreign to … Continue reading “Welcome to 2020: Content Marketing as You Know It is Dead”

Dec 10, 2019 8:00 am
Overcoming Social Selling Objections From Your EMEA Leadership Team

Lately, sales leaders have been asking me how to overcome social selling objections from EMEA leadership teams. There’s no question that there’s a tremendous growth opportunity for social selling, or modern digital prospecting in EMEA because of the General Data Protection Regulation (GDPR) – a relatively new European privacy law, which has dramatically restricted the … Continue reading “Overcoming Social Selling Objections From Your EMEA Leadership Team”

Sep 20, 2019 1:04 pm
Social Media for Sales vs. Social Selling: What’s the Difference? [Infographic]

For years, the above has been a recurring question that I’ve received from sales executives, business owners, and sales leaders. They often misunderstand the word ‘social’ in ‘social selling’ by connecting social media with what their children do on Facebook, Snapchat, and Instagram, instead of correlating ‘social’ as a mechanism to do two important things: