Promoting Your White Paper
Create a landing page
Send an email to your list telling them about it
Make announcements on your social media channels
Write a blog post talking about it
In some cases, it may make sense to offer it through a PPC/SEM campaign
Put a “widget” on all pages of your website with a brief “teaser” mentioning your white paper; link this to your white paper signup page
How to use a Landing Page to Promote your White Paper