Promoting Your White Paper

Create a landing page

Send an email to your list telling them about it

Make announcements on your social media channels

Write a blog post talking about it

In some cases, it may make sense to offer it through a PPC/SEM campaign
Put a “widget” on all pages of your website with a brief “teaser” mentioning your white paper; link this to your white paper signup page
How to use a Landing Page to Promote your White Paper

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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