Average Person SucceedCan the average person succeed? Everyone starts average. However, those who stay there will suffer, and those who continuously strive to improve themselves will win.

Those who wait around for perfection also won’t succeed.

I was once invited by a friend to attend a motivational talk by a gentleman named Rock Thomas. Rock is completely self-made and has enough passion to light up a room. He discussed a lot of points but the one that impacted me the most was:

“I’d rather have sloppy success than perfect mediocrity.”

The Sales Application

If you’re waiting to jump into anything, my suggestion is to try it now. It may seem difficult because you’ve never done it before, but you’ll never get timing right. Jump in with two feet and have fun.

You should use that same philosophy when it comes to social selling. If you’re one of the first to try this new medium in sales, you’ll have the most fun. You’re going to be poking around and discovering many new things during the learning process. And, here is the most important part: if you’re one of the first, you get license to conceptualize the entire solution.

Let that sink in for a moment. This means you could potentially define the entire market. Whether you’re selling printing solutions or high-end supercomputers, if you’re one of the first to get into social selling, you’ll have access to information and opportunities that most people can only dream of.

This can be a career-changing opportunity for you.

What is Social Selling

We Were/Are Still Average
We are contacted by many sales and marketing professionals from all walks of life. While we know social selling better than most, I’d still consider us average. This is because we are constantly still poking around and learning new things. I’m still amazed and shocked by how social impacts my personal life on a daily basis.

The best part about this is that we’ll never stop learning. It’s with this hunger that we continue to explore all facets of social. We’re also not shy to admit when we don’t know something. Sometimes students or clients will come to us with something that completely blows us away. We don’t consider that humbling or embarrassing; we consider it fun and part of the challenge.

Start Average & Continue Learning

If you’re in sales, going to work and doing the same thing repeatedly, it’s time you start doing something different. If you’re finding that it’s harder to have conversations by phone, what are you prepared to do about it? Some sales people go visit potential buyers, some try networking groups or conferences, and some turn to social media. It doesn’t matter which avenue you start with, the key is to start.

Waiting for “perfection” is a bad strategy. It’s better to start average and improve over time.

The Bottom Line

If your sales are stuck, you need to move and act. The average won’t succeed over time but that doesn’t mean you can’t start with being average. As long as you’re committed to growing and constantly trying to better yourself, that’s all that matters.

You’ll be surprised how well this philosophy fits in with social selling. If you’ve been looking to jump in when the time is right, the best thing you can do is to jump in now. Now is the right time.

Amar Sheth


9 Step Thumb10 Step Book


Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Leave a Reply

Login First!

Related Blogs

Feb 25, 2020 8:00 am
Post-Sales Kickoff Prospecting Slump? Now What?

We’re approaching the end of sales kickoff season. Companies have brought their sales teams together, and have started planning new go-to-market strategies. They’ve added new product features, benefits, and new territory plans to their sales bags. With the best companies (unfortunately, most companies don’t do this enough), there is a new skills-based learning deployed at … Continue reading “Post-Sales Kickoff Prospecting Slump? Now What?”

Feb 18, 2020 8:00 am
CEO Summit: What 46 Different CEOs Wanted Their Sellers To Do

I was in Nelson, British Columbia recently for an extreme skiing trip in the Selkirk Mountains. I had the opportunity to live on top of Baldface Mountain for a week with 46 other CEOs, and it was incredible to listen to the pitfalls, challenges, best practices, and opportunities in each of their businesses.

Feb 11, 2020 12:25 pm
Starting The Year at Zero: You’re Behind. Now What?

I’ve been fielding a lot of questions and calls over the last few weeks – and there’s no question that every Chief Revenue Officer is panicked. Outside of their annual referring revenue (the billings they need to protect from the core), there’s always a gap, and they all have to start at zero every year … Continue reading “Starting The Year at Zero: You’re Behind. Now What?”

Feb 4, 2020 8:00 am
Management Crisis: Converting the Sales Manager Into a Coach

Lately, we keep hearing time and again from customers that frontline sales managers are falling down at a pace that is clearly a four-alarm fire! I back what people have been saying on podcasts and webinars I’ve engaged with about a management crisis, and agree with them. There’s no question that frontline sales managers – … Continue reading “Management Crisis: Converting the Sales Manager Into a Coach”