Sales EnablementSales professionals need help finding great content. Your marketing team needs to become the General of your Content Army.

One of the core challenges facing sales and marketing teams is that sales knows they want to share content, but don’t know where to find it. On the flip side, marketing is perplexed as to why salespeople aren’t sharing the content they work hard to create.

Check our this short video that explains how marketing can help sales succeed in sharing great content. You can also download this FREE guide on 12 Steps to Building an Army of Content Soldiers to help you on your journey.

The Bottom Line

It’s time for the marketing team to step up and become the General of the Content Army. Sales enablement is the name of the game.

If nothing else, marketing needs to focus on building systems in which all salespeople can easily grab content that aligns with the different stages of their customeres’ buying cycles. Organized file folders are truly the key to distributing content.

If you’re interested in learning more about sales and marketing alignment or sales enablement, don’t miss Thursday’s FREE Sales Enablement Summit that is being hosted by Demand Metric. I’ll be presenting during a session and it will be a great learning opportunity! Join 2000+ of your peers and thought leaders and gain access to 80+ tools and reports that will help you build your 2014 sales enablement plan.

9 Step Thumb10 Step Book Jamie Shanks Social Selling Talks

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Leave a Reply

Login First!

Related Blogs

Jan 14, 2020 8:00 am
The 2020s: The Age of The IP (Intellectual Property) Influencer

At Sales For Life over the last couple of months, we’ve been analyzing our content marketing performance, and of course our content marketing spend. Looking back historically, only a few years ago in 2017, we had a $1 million per year spend in our marketing department, and for lead generation. Our content marketing was truly … Continue reading “The 2020s: The Age of The IP (Intellectual Property) Influencer”

Dec 31, 2019 9:00 am
Welcome to 2020: Content Marketing as You Know It is Dead

When I started as partner at Sales For Life in 2012, I’ll be honest – I didn’t know much about content marketing. I came from the traditional sales world (translation: cold calling), and had just started experimenting with social selling via LinkedIn and Twitter. In short, the idea of content creation was pretty foreign to … Continue reading “Welcome to 2020: Content Marketing as You Know It is Dead”

Feb 26, 2019 5:30 pm
Two Innovative Ways to Improve Sales and Marketing Alignment

I recently read an excellent book called The Excellence Dividend by Tom Peters—an ex-McKinsey consultant whose consulting practice now focuses on customer experience and customer excellence. In his book, Peters talks about the importance of cross-functional alignment. And I whole-heartedly agree!