Cold calls, spam, sleazy sales pitches, poor quotas… Forget the old-school stereotype. Today’s most successful sales reps act as thought leaders and industry experts, using the right tools to connect with prospects (ie. LinkedIn, Twitter) and leveraging content to educate them throughout the buying journey. The entire process is called Social Selling.

Check out the visual below – Salesforce.com and Kapost have teamed up to explain exactly how content helps sales teams build meaningful relationships that eventually lead to revenue.

Content Social Selling Infographic

Ready to take action? Check out our free online workshop next week, 3 Social Selling Best Practices to Create More Opportunities. You’ll learn how to optimize your LinkedIn profile for your target audience and a couple of tips to find new leads and contact decision makers. Sign up!

Jose Sanchez

Author: Jose Sanchez

Jose focuses on creating incredible content and a unique experience for Sales for Life’s audience. He is a seasoned professional with 10 years of work in B2B marketing and cross-platform content with a design edge.

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