Training that is up to date, continuous and addresses your sales team’s challenges gives you a competitive advantage. The benefits have been proven. When sales training is done right, it accelerates revenue and provides 50% higher net sales per employee.
The downfall is that 75% of training programs fail to deliver results. Most of these companies provide one day workshops or training without continuous support. These companies miss out because 70% of people forget what was taught within 24 hours of the training experience.
The following infographic, with data by CEB, Aberdeen Group and McKinsey, IDC and the American Society of Training And Development, and among others, describes how sales training is impacting businesses. Created by The Value Shift and bigtincan, it answers questions like: How effective is sales training for American companies? What does continuous training look like? And how much is spent on sales training?