Blow Up RetirementSpring is a time of new beginnings. It’s a time to take stock and gauge how you’re meeting your goals, and if you’re on track to creating a successful future. We all know that saving for retirement is a must. But have you thought about turning yourself and your business into your 401K (retirement savings plan)? That’s what I’ve done for myself and Sales for Life.

My story didn’t begin so happily. In June 2012, I was nearly bankrupt. My business was barely profiting, and my 401K was nearly nothing. In short, I knew I needed to change—and fast. At 34 years old at the time, I knew I needed to invest in my future, or I’d be in trouble. The turning point came for me in June 2012, when I attended an AA-ISP Leadership Summit. At the Summit, I went to a breakout session on the power of social for sales.

As I shared my story, and how I had been experimenting with LinkedIn as a way of driving business socially, the light bulb went off. I realized that today’s actions would affect my future in a few years. I needed to take a long-term view of Social Selling, and knew it was on the upward trend. As more people were using online tools to facilitate the buyers’ journey, I knew that the business-to-business community would also follow.

Three years later, I’m proud to say that the actions I took in 2012 and 2013 are now paying off. As a sales professional myself, I know you have immediate priorities. But the question I ask is this: Do you want to be in the same position you’re currently in two to five years from now?

I wanted to tell my story to get across a very important point: your future is determined by the decisions you make today. And by investing in Social Selling education and getting the right support, you also have the opportunity to make a giant investment in yourself. Social Selling can help you achieve your immediate goals. You can begin conversations, monitor events, and build relationships that ultimately drive revenue. More importantly, you can also leverage Social Selling for long-term success.

This is your 401K. Investing in yourself now, and changing your behavior in Social Selling, will help you make money in your sleep two, three, or four years from now. You owe it to yourself and your future.


Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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