Yet again, our social selling champion from TIBCO – Spotfire, Mimoun Khalloufi, has brought us another example of great social selling best practices.
If you’re not leveraging the network you’ve worked hard to build, you’re wasting your network!
The team at Spotfire uses both IKO System (available in the USA/Canada this summer) and LinkedIn TeamLink™.
Here are the core steps that Mimoun is taking to drive opportunities!
STEP 1: Check How You Are Connected to Your Target
In this particular situation, Mimoun’s connected to the CIO of this enterprise company in France through 4 different people – including a VP Global Sales at IKO System.
STEP 2: Ask For a Recommendation to Your Direct Connection
Mimoun this leverages his connection by asking for a recommendation. He’s focused on helping his connection understand the value he can offer the buyer that he’s seeking to be introduced too.
STEP 3: Have Your Connections Become a MAVEN For You!
Maven = from the Tipping Point, is a trusted expert in a particular field who seeks to pass knowledge on to others.
STEP 4: Engage With Your New Contact and Book a Meeting!
Once the introduction has been made by your MAVEN, you can get to work!
The Bottom Line
Leveraging your network to make new connections is one of the most important things you can do on LinkedIn. Mimoun is a great example of how beneficial it can be. Stay tuned as IKO System becomes available in Canada and the United States this summer!
If you’re interested in learning more about how you can better leverage your network, book some time in my calendar and I’ll walk you through how to get started.
