Brad Pitt and Angelina Jolie, Barney and Fred, Barbie and Ken, Batman and Robin, Peanut Butter and Jelly, Bert and Ernie, Obama and Michelle, Spaghetti and Meatballs. Just like all those power duos and couples, Marketing and Sales are just as effective of a pairing.

But like any relationship, there are disagreements and sometimes they may not see eye to eye. This back and forth causes many issues yet most Sales and Marketing teams don’t realize they’re both working towards the same goal: generating more revenue.

This alignment is called “SMarketing.”

The following infographic by Uberflip explains how successful companies are seeing a 20% growth in annual revenue by SMarketing their teams.

Smarketing Infographic

Daniel Ku

Author: Daniel Ku

Daniel is focused on creating content that inspires conversations within the digital space. With his knowledge of marketing, design, and innovation, he’s passionate about exploring the possibilities of storytelling.

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