Is it possible to build a HUGE pipeline through social selling? The short answer is yes, absolutely. Just ask Jeff Zelaya. In fact, 50% of his pipeline is from social selling!

Let that sink in.

Jeff is leading the charge on sales at Triblio, which helps B2B Marketers with content personalization. I had the chance to meet and interview Jeff earlier this year. What he told me was astounding!

Check out the video here to listen to Jeff and what he’s talking about.

Social for One & All

Jeff grew up on social media and was using social selling techniques long before the term came into existence. Although he didn’t come to this interview with his Bane mask (the epic character from the Batman series), he did quote him!

He figured out that social media platforms could be used to build relationships which could then be nurtured.

Because of this, in his mind, it didn’t make sense to NOT use these tools because they presented a great way for sales professionals to capitalize on relationships to build pipeline.

Did Jeff just mysteriously alter the course of the sales universe? No, he simply adjusted his efforts and started to apply them (little by little) on social media. Social has now just become another tool in his sales toolkit.

Meeting People, Not Buyers

It hasn’t replaced the phone or e-mail for him (nor should it for you) but it allows him to start conversations with people very early on.

How early on? Even before a buying journey has started. Even before a person knows of problems and solutions. He knows that his buyers are constantly online and on social media (just like yours) talking to people, learning, educating themselves and generally having “aha!” moments.

He finds these people, joins conversations, adds insight, presents ideas that challenges their status quo and ensures that he can also inspire them to have some “aha!” moments as well.

The Results Are Awesome!

Because Jeff does this, not only is he able to start conversations, he’s able to translate those into tangible sales opportunities. So much so that over 50% of Jeff’s pipeline is now directly from social selling.

The Bottom Line

I love Jeff’s story because it’s the story of millions of sales people.

Perhaps you’re a sales rep, managing sales people or enabling them at your company. Either way, his story resonates with all of us because sales is all about meeting people, helping them and being a resource when they need us.

If this is the case, then why limit yourself to only one kind of selling? Why not increase your chances of meeting more people and having more conversations?

So, what will you do now? Go forth and grow, expand and DOMINATE!

Did you like this story? Tweet me @AmarSheth, connect with me on LinkedIn

Remember, social selling isn’t difficult. It’s just different.

Amit Sheth CTA 9 Step Thumb10 Step Book

Amar Sheth

Author: Amar Sheth

Amar Sheth has trained thousands of people worldwide on the topic of Social Selling, through a style that’s part storytelling and part motivational.

Leave a Reply

Login First!

Related Blogs

Jul 4, 2016 4:00 pm
Beating Quota By 200% — How One Rep Did It [Success Story]

“Jelle den Dunnen hides in the shadows and strikes ruthlessly against his competitors when they’re not looking.”

Jun 2, 2016 3:30 pm
Your Best Learners Are Your Top Sales Pros: 3 Success Stories

Sales leaders: you already know how important learning is. But did you know that learning can also provide early-warning signs for recruiting and onboarding great talent, and figuring out which sales pros are most likely to succeed in your organization?

May 12, 2016 6:58 pm
From Instagram to Craft Beer: Turning A Common Interest Into A Sales Outcome

Usually we celebrate with a glass of wine after a deal is won. In this story, you’ll learn how a sales pro used wine with a dash of social selling to win a deal. When it comes to context and relevance, Evan Lewis doesn’t mess around. Evan is a savvy sales pro at PostBeyond, a … Continue reading “From Instagram to Craft Beer: Turning A Common Interest Into A Sales Outcome”

Oct 6, 2015 11:46 am
How One Sales Pro Creates 30% Of His Revenue From Social

Meet some one who is attributing 30% of his revenue from social: Jack Kosakowski. He’s a Regional Sales Manager at Act-On Software and uses social to convey his knowledge and expertise. Jack had a meteoric rise in our circles due to his commitment and gained over 10,000 Twitter followers in months.