Marketing creates tons of relevant content but can’t get Sales to share it. Sales teams feel like Marketing doesn’t support their efforts and that are not handed enough quality leads.

It’s a seemingly eternal struggle that many companies face. In an ideal world, Sales and Marketing would function as one cohesive unit to pass information and leads back and forth openly. In reality though, it rarely works out this way.

The following infographic from Wheelhouse Advisors gives a few valuable tips on how to get Sales and Marketing to work together, and lists ways Sales-Marketing alignment benefits an organization. Take a look!

Smarketing Infographic Wheelhouse

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Jose Sanchez

Author: Jose Sanchez

Jose focuses on creating incredible content and a unique experience for Sales for Life’s audience. He is a seasoned professional with 10 years of work in B2B marketing and cross-platform content with a design edge.

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