It's undeniable that content marketing is effective for your sales team's objectives. From establishing expertise and credibility to generating new leads and accelerating revenue. Content helps sales and marketing align to better serve their customers.
The average buyer consumes over 11 pieces of content before making a purchase decision. Your buyers prefer to be educated by a trust source rather than bombarded by advertisements. This is why marketing teams have made content a priority for their organization.
Content marketing is not a "nice to have" anymore, instead it is an important priority for sales and marketing teams to have. With proper alignment and culture between sales and marketing teams, organizations have the ability to create content that accelerates revenue. Check out the infographic below by Salesforce on why sales teams should invest more time on content marketing.