Understanding what motivates people helps us to better tailor our content and overall messaging to speak to their needs. The following infographic by Dr. Robert Cialdini’s, Professor Emeritus of Psychology and Marketing at Arizona State University, describes six principles of persuasion that have proven to help businesses people become influencers and achieve their goals:
- Reciprocity
- Authority
- Consistency
- Liking
- Consensus
- Scarcity
These are all insights involved in any Social Selling process. If you’re interested in applying them, pay close attention to the visual below.
