In this value packed session, Sales for Life’s Brian Lipp and ReadyTalk’s Bo Bandy cover: 1) The reality of the modern buyer and the necessary changes that today’s B2B marketing teams demand; 2) How marketing can support sales teams with the right content that drives relevant conversations with prospects; and 3) How to align marketing with sales to implement a successful Social Selling program that connects with buyers.
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Author: Jamie Shanks
Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.
View all posts by Jamie Shanks