In this value packed session, Sales for Life’s Brian Lipp and ReadyTalk’s Bo Bandy cover: 1) The reality of the modern buyer and the necessary changes that today’s B2B marketing teams demand; 2) How marketing can support sales teams with the right content that drives relevant conversations with prospects; and 3) How to align marketing with sales to implement a successful Social Selling program that connects with buyers.
http://www.salesforlife.com This presentation is the roadmap for executive buy-in and strategy to execute a successful Social Selling program. The goal of this session is to allow triple alignment between sales enablement, marketing, and sales operations. Follow these steps and you will be able to implement a Social Selling program that drives long-lasting revenue.