Believe or not, prospecting on social goes beyond just LinkedIn. The following infographic by Salesforce describes very easy ways to multiply your prospecting activity on Twitter and Facebook as well.
For instance, advanced search queries on Facebook, using queries like “pages liked by women who like Intel and live in New York”, can combine multiple variables, giving you targeted focus on and results.
LinkedIn’s Advanced Search feature allows you to identify decision makers and champions with complex filters through the use of Boolean search terms. You can then save your results as leads and export lists.
And Twitter’s search options help you find new customers fast. Search for key interest terms in tweets, people mentioned in tweets, places, and dates. Take a look: