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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Ideas That Stick: Why Buyers Like Some Content And Hate Others [INFOGRAPHIC]

Posted by Julia Manoukian on May 27, 2016 1:31:10 PM

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Stick NotesAs a sales pro, how do I know the most effective content to share? According to Fractyl, it has to be visual, credible and appeal to buyer's emotion. These are three of six elements the company highlighted as key aspects of successful content. 

For example, visual content is easier and faster to digest than a regular article. Content from an expert's source is viewed as more credible, especially from a third-party resource. And emotion appeals to the buyer's human aspects, something we can all relate to. 

The infographic below illustrates the six components of successful content, first popularized by the Heath brothers’ model from Made to Stick: Why Some Content Ideas Survive and Others Die.

Decoding Successful Content

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Julia Manoukian

Julia Manoukian

About the Author

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.

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