As a sales pro, how do I know the most effective content to share? According to Fractyl, it has to be visual, credible and appeal to buyer’s emotion. These are three of six elements the company highlighted as key aspects of successful content.
For example, visual content is easier and faster to digest than a regular article. Content from an expert’s source is viewed as more credible, especially from a third-party resource. And emotion appeals to the buyer’s human aspects, something we can all relate to.
The infographic below illustrates the six components of successful content, first popularized by the Heath brothers’ model from Made to Stick: Why Some Content Ideas Survive and Others Die.