The right content can gradually transform ordinary sales professionals into a trusted resource, thought leader and industry expert. In fact, 74% of buyers choose the sales professional that was first to add value and insight. Although content isn't a super power, sales professionals really need to put their finest capes on and help save the day for their buyers. So what are you doing to relieve your buyer's pain points? Blogs, eBooks, videos, webinars, and other forms of content can all be a part in your tool belt.
Check out the infographic below to see how content can empower the modern sales professional.
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