Marketing creates tons of relevant content but can’t get Sales to share it. Sales teams feel like Marketing doesn't support their efforts and that are not handed enough quality leads.
It’s a seemingly eternal struggle that many companies face. In an ideal world, Sales and Marketing would function as one cohesive unit to pass information and leads back and forth openly. In reality though, it rarely works out this way.
The following infographic from Wheelhouse Advisors gives a few valuable tips on how to get Sales and Marketing to work together, and lists ways Sales-Marketing alignment benefits an organization. Take a look!