Who doesn't want more leads? But when it comes to sales, 10 great leads are better than 10000 terrible ones. It's a matter of quality vs. quantity.
Waterfall prospecting leverages traditional tactics such as cold calling, mass emails, and list acquisitions from third party vendors to convert new prospects. Most of the times, these efforts are time consuming and create staggering numbers of prospects – lead data tends to be outdated or just plain wrong.
The following infographic by SalesLoft describes how agile prospecting compares to waterfall prospecting: actions involved, benefits, and most common results. Take a look!