"Identify and amplify something that's important to the prospect that maybe they didn't even realize is as important as they thought — and you know it is."
That's what Corporate Visions’ Chief Strategy and Marketing Officer Tim Riesterer says about insight-based messaging.
Creating excitement is one thing, but Riesterer says it’s just the start of a great insights-based message. Getting buyers to actually take action requires breakthroughs in your customer conversations, and breakthroughs happen when you defy conventional wisdom and take a science- based approach to message development and delivery.
Digital Sales Camp
Join Tim this Thursday July 21 at Digital Sales Camp — a day-long blended learning experience full of proven strategies and powerful insights to transform your organization into a digital machine. It is the ultimate learning experience for sales leaders and professionals.
Those who tune into Tim’s session will learn how to:
Base your message on prospects' unconsidered needs, instead of on their known challenges.
Lead with insights to create the urgency to change, instead of leading off with discovery.
Create risk around your prospect’s status quo situation and link it to your new safe scenario, instead creating passing excitement that isn’t actionable.
Even if you can’t make the actual event, the sessions will be available on-demand afterwards. Check out the entire agenda here.