Sales People

Tell me if this sounds familiar: you call, you get voice mail, you leave voice mail, you don’t get calls back. “It’s okay!” your Manager tells you, “just pound the phones and you’ll get a live one.” How many times have you done this and heard this?

It’s an all too familiar and frequent event occurring thousands of times/day all throughout the world with sales people. I was trained like this, too. It didn’t matter what my reasoning was as to why people weren’t picking up the phones, the answer was “just pound the phones and you’ll get a live one”.

So folks, it’s official: many sales people in the sales community are – insane. Doing the same things each and every time expecting different results is the dictionary definition of it.

Time and time again, sales people are trained to do things differently but we seldom practice it. As sales professionals, we’re wined and dined by channel reps, vendor reps, our own managers and executives and so we’ve developed egos the size of Montana. We’re the cockiest and coddled sales generation that’s ever lived. It doesn’t make it better that expensive and over the top sales meetings, kickoffs, all those fantastic keynote speakers, and yet…we’re in the same boat. Back at square one. What gives?

I’m really digressing, so back to the point of why we “pound the phones” when it’s not working as well as it used to. If you’re a sales leader, don’t kid yourself that it is. Stop ignoring the reality because I’ve got your Reps on the other line calling me like I’m their Therapist. It’s obvious that we’re all a little to blame here. The buck stops with all of us; our entire community of so-called “professionals”.

Like I said, because we’re so cocky we’ve forgotten the basics of being human. Do you expect a prospect to actually say, “Sure Bob, come on down and let’s meet face to face so I can learn more about product” when you call and harass them by phone? Approaching prospects as human beings with respect is what’s needed. No one gives a heck if you were 130% of plan last year or made President’s Club.

Maybe I’m an idealist, even a little bit foolish, but I’ll tell you: the ends don’t justify the means. The Boiler Room B2B sales departments all across the world need to realize this. The days of selling products without giving a damn about your customers is gone folks. Company slogans declaring customer love is one thing, but practicing it in your sales is another.

The ones that add value today will win in the long run. Realize this and you’ll prosper. Practice it and you’ll win!

The Bottom Line

Social Selling is today’s medium of choice for sales professionals who want to have meaningful and human conversations with buyers. It demands that buyers are central to the equation. It’s a radical shift in thinking and practice. Those that are doing it are winning. Those that are not are…well, you let me know. Remember, Social Selling isn’t difficult; it’s just different.

To learn more about Social Selling check out 10 Steps to Becoming a Social Selling Machine. For tips, tricks and more rants, let’s set up a time with my below schedule …

Amar Sheth

CTA

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Leave a Reply

Login First!

Related Blogs

Dec 10, 2019 8:00 am
Overcoming Social Selling Objections From Your EMEA Leadership Team

Lately, sales leaders have been asking me how to overcome social selling objections from EMEA leadership teams. There’s no question that there’s a tremendous growth opportunity for social selling, or modern digital prospecting in EMEA because of the General Data Protection Regulation (GDPR) – a relatively new European privacy law, which has dramatically restricted the … Continue reading “Overcoming Social Selling Objections From Your EMEA Leadership Team”

Sep 20, 2019 1:04 pm
Social Media for Sales vs. Social Selling: What’s the Difference? [Infographic]

For years, the above has been a recurring question that I’ve received from sales executives, business owners, and sales leaders. They often misunderstand the word ‘social’ in ‘social selling’ by connecting social media with what their children do on Facebook, Snapchat, and Instagram, instead of correlating ‘social’ as a mechanism to do two important things:

Aug 30, 2019 1:00 pm
Train The Trainer: What Most Sales Enablement Strategies Are Missing

After seven years of working with 350-400 customers, it recently dawned on me that there’s a fundamental flaw in the sales training industry. For context, consultants like us typically go into market and provide sales leaders with basic training on how to be a coach of modern, digital sales skills. We then train the sellers … Continue reading “Train The Trainer: What Most Sales Enablement Strategies Are Missing”

May 28, 2019 2:04 pm
Let’s Talk Sales!

This Podcast is about the inspirational journey of Jamie Shanks, the CEO of Sales for life who has trained over 100 thousand personnel across various verticals in sales. He provided training in six continents in organizations such as Microsoft, Oracle, American Airlines, and many more! He has also authored highly acclaimed books such as Spear … Continue reading “Let’s Talk Sales!”