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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

LinkedIn for B2B Lead Generation: Why, When, How [Infographic]

Posted by Jamie Shanks on Aug 18, 2014 1:43:42 PM


This infographic summarizes why, when and how to use LinkedIn for B2B lead generation.

Did you know that over 80% of leads generated through social media for B2B marketers come from LinkedIn? If your B2B business is going to be on social media, LinkedIn should be a priority.

The infographic below from oktopost provides some insightful tips on getting the most out of your LinkedIn posts.

  • Potential leads are more likely to convert at 2pm, right after lunch
  • Only 0.59% of LinkedIn posts published by B2B marketers are on Company Pages, but 10% of leaders from LinkedIn are generated from them
  • 1 out of 3 converted posts on LinkedIn included a question mark in its title

linkedin b2b infographic

Need help getting started with LinkedIn for sales? Check out our collection of LinkedIn video tips .

Jamie Shanks

Jamie Shanks

About the Author

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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