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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Mention Influencers to Grow your Network in LinkedIn

Posted by Jamie Shanks on Jun 24, 2013 7:41:38 AM

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Grow Your Network

One of the best ways to increase social engagement and grow your LinkedIn Connections is leveraging Influencers. Influencers are the trusted voices (i.e. my buyers are VP of Sales, thus my Influencer is Guy Kawasaki) that help shape your potential buyers’ ideas/opinions.

To this point, Twitter has been a great tool to notify an Influencer that you’ve shared their content and/or mentioned them in a message. Now, the most powerful & engaging B2B tool (LinkedIn) offers you the same opportunity.

This is a great opportunity for the Law of Reciprocity – you share an Influencer’s content as many times as he’ll help share yours. Now your content is placed in the hands of potential buyers in a 10x magnification!

Tip – type your “Mention” in your Update:

LinkedIn

Here is a great example of Ronan Keane @XO mentioning all of us at lunch. This message is emailed to the parties mentioned:

Ronan Keane

If you don’t want to be left behind the 8 ball – you need to start to take action. The following dozen blog posts on utilizing Social Selling strategies using LinkedIn can help you start. If you are really looking for some hidden gems on how you can attract a very specific prospect, I recommend you check out 42 LinkedIn Tips. Find the topic of Social Selling interesting? Click the button below to book a time in my calendar to explore further!

Jamie Shanks

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Jamie Shanks

Jamie Shanks

About the Author

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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